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Our Blog: Chocolate Talk

Press Release: Bitter, Sour, Salty and Sweet Chocolate

Most people expect chocolate to fall into only one of the four taste sensations: sweet. Recent trends have introduced the concept of salted chocolate, but what about the other tastes of bitter and sour? An apprentice at Hedonist Artisan Chocolates explores all four tastes in an original truffle collection that will debut this July.
Bitter Sour Salty SweetKen Droz was a full-time father of two when he first set foot in Hedonist’s kitchen last September, seeking advice about how to create chocolates at home. After discussing the world of chocolate with the company’s co-founder Jennifer Posey, he was presented with the unique opportunity to apprentice in their kitchen and has never looked back.
On July 9, his journey will culminate with the launch of his first truffle collection. As an apprentice with Hedonist, Droz has assisted in creating and packaging chocolate truffles, bark and medallions, he has also developed promotional truffles in flavors like Nutty Irishman (Irish cream and hazelnut). After learning the techniques and philosophies of the kitchen, Droz then turned his attention to his own collection, which includes five original chocolate creations.

“At first I wasn’t focusing my attention on any particular theme. I was just exploring the most cherished culinary experiences I can recall from my own life, and imagining how I could recreate them using chocolate,” said Droz. Through this process, however, he realized that his fondest memories were of bold flavors across his palate, and he began targeting each of the four taste sensations that our tongues identify: salt, sweet, sour and bitter. “I’ve been experimenting with salt, lemon, malt and even vinegar as feature flavors, and have used a wide spectrum of chocolates inside and out to isolate and dramatically stimulate each basic unit of taste.”

The truffle flavors have only recently been finalized and are being announced here for the first time: Blackberry Lemonade, Cotton Candy, Salty Maltie, Mint Julep and Salt & Vinegar. Droz admits that he’s been reluctant to pursue flavor combinations that people expect to find at the center of their chocolates, or are likely to find again.
He added, “At the end of the day, it’s just chocolate. We take it seriously when we make it, but if it weren’t so much fun to eat, none of us would be here.” You can learn more about Droz’s experience as a chocolate apprentice and get insight into the creative process by reading his posts on Hedonist’s blog.

Join Hedonist Artisan Chocolates for the premier of Ken Droz’s BITTERSOURSALTYSWEET Collection on Friday July 9 from 6-8pm at the Hedonist kitchen and retail location: 674 South Avenue, Rochester, NY. This event is free and open to the public. Sample the new flavors, enjoy selected pairings and talk with their creator about his exploration of the craft world of artisan chocolates. If you can’t make it to the premier, there will be additional chocolate tastings leading up to the event including a chocolate and beer pairing at Tap & Mallet. Get the most up to date information on the Hedonist events page.

Additional Information
Hedonist chocolate truffles are available for purchase at their kitchen and retail location at 674 South Avenue or online at www.hedonistchocolates.com. They can also be purchased at Parkliegh on Park Avenue, Mise en Place Market and Coffee Connection on South Avenue and Max Market on Monroe Avenue. At the Hedonist kitchen and Parkliegh, chocophiles can create their own custom assortment at the chocolate counter. Prices range from $12-$64 per box.

For more information about Ken Droz’s BITTERSOURSALTYSWEET Collection and Hedonist Artisan Chocolates, visit www.hedonistchocolates.com, or call (585) 461-2815.

Hedonist Artisan Chocolates hand crafts truffles and chocolate treats with French chocolate and fresh, natural ingredients. Each piece of Hedonist chocolate has a character all its own because it is rolled, cut, dipped and decorated by human hands in small batches. A hedonist is someone whose life is devoted to the pursuit of sensual pleasures. Owners Jennifer Posey and Zahra Langford find their bliss in chocolate and hope to help you do the same.

Pleasure, handcrafted. Hedonist Artisan Chocolates are handmade with fresh ingredients to give as gifts or indulge yourself.
© 2018 Hedonist Artisan Chocolates. All Rights Reserved. Hedonist Artisan Chocolates 674 South Avenue Rochester, NY 14620 585.461.2815
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