674 South Avenue | Rochester, NY 14620 | 585.461.2815 | Open 10am-9pm

Our Blog: Chocolate Talk

So What is a Hedonist Anyway?


hedonist_definitionThis is a question echoed within the walls of our shop on a near-daily basis. A first-time customer will enter, intrigued by the promise of artisan chocolate. Soon, they are allured by the aroma sneaking out of our kitchen, as their eyes become transfixed on the truffle display. They touch bags of bark and boxes of salted caramels, hearing the satisfying sound of chocolate shifting around, as if anxious to be eaten. Before long, they decide it’s time to taste.

What these curious customers don’t realize when they ask, “What is a hedonist?” is that they themselves are hedonists, indulging at the very moment of their inquiry. Their attraction to artisan chocolate that led them through our door is part of a grander pursuit of pleasure. Hedonists want their senses satisfied and the pleasure maximized.

The philosophy of hedonism dates back to Ancient Greece and is said to be started by Aristippus of Cyrene, who was a student of Socrates. Aristippus believed that the highest attainable good in life is pleasure. This notion resonating with many, and the idea grew and evolved over time.

Today, the term hedonism is subject to polarizing perceptions. There are some who interpret hedonistic ideology as being overtly self-serving, and occasionally, due to religious affiliation, it is even seen as sinful. However, by being a branch of something as universal as the pursuit of happiness, the argument can be made that hedonism is at the heart of humanity. We want pleasure over pain. We want to be as happy as possible. Chocolate, as simple as it may seem to some, can lead us to achieve that. In our shop, hedonists are standing on both sides of the counter.

Pleasure, handcrafted. Hedonist Artisan Chocolates are handmade with fresh ingredients to give as gifts or indulge yourself.
© 2018 Hedonist Artisan Chocolates. All Rights Reserved. Hedonist Artisan Chocolates 674 South Avenue Rochester, NY 14620 585.461.2815
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