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Our Blog: Chocolate Talk

What is a Gianduja, Anyway?

hazelnutIf you’re ever scrolling through the products on our website and you see a word you’re not familiar with, don’t worry—you’re definitely not alone! The artisan chocolate universe is a vast place of vernacular. In fact, many of the terms come from foreign languages because that’s where the particular style or aspect of a chocolate originated.

One of the terms you may have come across when looking at the descriptions of some of our chocolates is gianduja. By definition, a gianduja (also known as gianduia) is a sweet chocolate spread that contains about 30% hazelnut paste. Two very popular chocolates of ours, the Peanut Butter Cayenne and the Hazelnut truffle, are both gianduiotti.

Our Peanut Butter Cayenne truffles Our Peanut Butter Cayenne truffles

This now commonly used blend of chocolate and hazelnut paste was first invented in the Italian city of Turin during Napoléon's regency, which was from 1796–1814. During this time, the Mediterranean was facing a blockade by the British which prevented the shipment of goods. Left with little chocolate to work with because of this, a chocolatier named Michele Prochet extended the remainder of his chocolate by mixing it with hazelnuts from the hills south of Turin. In 1852, Turin-based chocolate manufacturer Caffarel would invent Gianduiotto based on Prochet’s Gianduia. According to Wikipedia, the name comes from Gianduja, a Carnival and marionette character who represents the archetypal Piedmontese, a native of the Italian region where hazelnut confectionery is common.

Even if you haven’t had our Peanut Butter Cayenne or our Hazelnut truffle, you’ve likely heard of Nutella, which is perhaps the most famous gianduja of all-time. But you should definitely indulge in our gianduiotti if you haven’t yet!

Pleasure, handcrafted. Hedonist Artisan Chocolates are handmade with fresh ingredients to give as gifts or indulge yourself.
© 2018 Hedonist Artisan Chocolates. All Rights Reserved. Hedonist Artisan Chocolates 674 South Avenue Rochester, NY 14620 585.461.2815
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