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Our Blog: Chocolate Talk

What is a Hedonist?

When you’re digging into a box of truffles, you could be forgiven for going straight for the chocolate without giving a thought to the name on the label. But at Hedonist, our name is our philosophy. It’s who we are, and it’s why we do what we do. But what is a hedonist?

Simply put: a hedonist is a pleasure-seeker. Hedonists and their school of thought, hedonism, are old concepts. Hedonism is thought to have roots in ancient Greece with a philosopher named Aristippus of Cyrene (c. 435-356 BCE), a student of Socrates. The word ‘hedonism’ itself comes from the Greek word (hēdonē) for “pleasure.”

Hedonism is the idea that the pursuit of pleasure is the highest good and the primary goal of human life. Individuals can and should do everything they can to attain the highest level of pleasure that they can. Pleasure can be physical (getting a massage, eating your favorite food) or emotional (falling in love, landing your dream job). Whatever form your pleasure might take, hedonism says, obtaining it is the most important mission you have.

Hedonism’s popularity as a philosophy has waxed and waned over the centuries, spawning several other related schools of thought. In the 18th and 19th centuries, Hedonistic Utilitarians like Jeremy Bentham and John Stuart Mill built on hedonistic ideals. Bentham even developed a “hedonic calculus,” a method for calculating the amount of pleasure a given action will cause.

But you don’t have to be a philosopher - or do calculus - to dabble in hedonism. When Jennifer Posey founded Hedonist Artisan Chocolates in 2007, she chose a name that communicated her commitment to crafting and sharing the most pleasurable, decadent chocolate experiences imaginable. Truffle by truffle, word spread. More than ten years later we’ve recruited thousands more hedonists who find pleasure in chocolate. We believe - and we hope you do too - that fine chocolate isn’t just good for the taste buds, it’s good for the soul. If you haven’t yet converted to hedonism (what are you waiting for?), sample our salted caramels, chocolate barks, or classic truffles and become a believer.

Pleasure, handcrafted. Hedonist Artisan Chocolates are handmade with fresh ingredients to give as gifts or indulge yourself.
© 2018 Hedonist Artisan Chocolates. All Rights Reserved. Hedonist Artisan Chocolates 674 South Avenue Rochester, NY 14620 585.461.2815
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